Customer Stories

SME Friends of ANEXT

Hear how these entrepreneurs pursue their business dreams with digital banking built for Singapore.

Windflower Florist

Stanley Tan

Windflower Florist

Meet Stanley, the dynamic force behind Windflower Florist. Taking over the family business in 2014, Stanley transformed it from a modest venture with a $60,000 annual turnover to a thriving enterprise generating $1 million within three years. His unique blend of creativity, innovation, and dedication showcases his adaptability and resilience. At Windflower, Stanley and his team bring fresh, captivating floral designs to life, ensuring every bouquet tells a story of passion and excellence.

Sourbombe Artisanal Bakery

Genevieve Lee

Sourbombe Artisanal Bakery

Amidst the prevailing uncertainty, Genevieve fearlessly embarked on her F&B venture, Sourbombe Artisanal Bakery, defying odds to carve a niche in the culinary landscape. From her home-based beginnings, the brand swiftly gained traction, prompting Genevieve to expand to multiple physical storefronts to meet burgeoning demand. A luminary of Masterchef Singapore's debut season, Genevieve's journey epitomises resilience and innovation.

O+

Silas Hwang

O+

Silas Hwang is the co-founder of O+, a Singapore eyewear brand offering premium, timeless frames at accessible prices. Founded in 2016 with his father, an optical industry veteran, and his brother, O+ blends contemporary design with traditional craftsmanship. Under Silas’ leadership, the brand has earned a loyal following and continues expanding locally and overseas, guided by service excellence and adaptability.

Beng Who Cooks

Jason Chua

Beng Who Cooks

Jason Chua is the creative force behind Beng Who Cooks, known for his comedic TikTok persona that playfully challenges the “Ah Beng” stereotype. He followed his passion for cooking by opening an innovative hawker stall at Hong Lim Market in 2018. After weathering early struggles and the pandemic, Jason founded the Beng Who Cares Foundation, providing free meals to those in need while continuing to inspire through resilience and heart.

LBRLABEL

Regina Pek

LBRLABEL

LBRLABEL is the brainchild of Regina, who began her fashion journey on her instagram @shoplastbusride in 2010. What started as a closet clearance evolved into a brand celebrating every woman’s limitless potential. From comfy casuals to dazzling party dressing and professional workwear, LBRLABEL offers a diverse collection that empowers through style.

Carden SG

Xinyi Yap

Carden SG

Meet Xinyi, the passionate founder of Carden SG, a brand dedicated to crafting mood-enhancing scents. Inspired by her love for diverse fragrances and the desire for affordable luxury, Xinyi created a range of perfumes and essential oils tailored to every mood. Named after her twin boys, Carden SG embodies a customer-centric philosophy, evolving with every feedback to bring essence of luxury into everyday life.

Special Inclusion

Cavan Gerard Spencer

Special Inclusion

Special Inclusion offers unique workshops aimed at improving employee wellness through physical development, self-defense and martial arts, focusing on critical areas for office workers. With over 20 years of combined experience, Cavan and his expert team supports a diverse clientele, including the deaf community and those with special needs, ensuring inclusive care for all.

Tea Ideas

Jacinta Ong

Tea Ideas

After leaving her corporate career, Jacinta founded Tea Ideas in 2012 to create healthy, ultra-rich antioxidant tea products, including patented Tea Wands, premium Gyokuro green tea, and diabetic-friendly tea-infused cookies. Inspired by her late mother’s struggles as a kidney patient, she is committed to creating employment opportunities for the elderly and disadvantaged, especially those with renal conditions. Jacinta proves that businesses can drive meaningful social impact while achieving sustainable growth.

Carer

Sherlyn Chen

Carer

Sherlyn Chen is the compassionate founder of Carer, a platform supporting working caregivers by making it easier to hire professional help for home care and medical appointments. Her vision goes beyond basic care, promoting active ageing through meaningful activities that keep seniors engaged and empowered. Sherlyn and her team also equip caregivers with essential knowledge, building a more supportive and informed care community.

Fly Kites

Jiayi Wu

Fly Kites

Jiayi, the insightful founder of Fly Kites Pte Ltd, which excels in blockchain development, content creation, and community building, leveraging Blockchain, AI and Game development to create immersive experiences. Known for exceptional problem-solving and crisis management skills, Jiayi’s logical approach, curiosity, and resilience drive Fly Kites' continuous success and ability to embrace new challenges in the tech industry.

GRVTY Media

Johnathan Chua

GRVTY Media

Johnathan Chua is a social media personality and the co-founder of GRVTY Media which is responsible for brands like Vulcan Post, MOSG, The Daily Ketchup and Real Talk among others. GRVTY is a digital media group that speaks to the human experience as well as a full suite creative agency. As the CEO and Creative Director, John leads the company in strategy and creatives.

BRB Selfcare

Joylynn Tan

BRB Selfcare

Co-founder of BRB Selfcare, a mental health tech startup, Joylynn was a therapist in a psychiatric hospital for six years before starting her entrepreneurship journey driven by her passion for improving mental well-being. The innovative platform prioritises anonymity and fosters community support, providing users with a personal mental health companion. By empowering individuals to understand and proactively manage their mental well-being, BRB Selfcare aims to make mental health more accessible at scale.

Harvest Accounting

Matthew Phua and Bryan Zhao

Harvest Accounting

Matt (CAANZ) and Bryan (CA Singapore) are Founding Partners of Harvest Accounting, a Xero Platinum digital accounting firm. Matt, originally from New Zealand and based in Singapore since 2014, helps small businesses grow through cloud accounting and tech solutions that free owners to pursue their passions. Bryan, with a background in corporate banking, believes in the power of small businesses and enjoys connecting with owners to share ideas and deliver added value.

Pass it On

Michelle Chow

Pass it On

Michelle Chow, a reforestation advocate, founded Pass It On, a sustainable home and lifestyle brand encouraging climate action through conscious consumer choices. Inspired by a life-changing trip to the Great Barrier Reef and backed by 10 years in events and marketing, she built a planet-first e-commerce brand. Pass It On believes everyday purchasing decisions can drive change, and aims to grow its global footprint to inspire more people toward sustainable living.

NBCB

Tommy Wong

NBCB (Nothing But Cheeseburger)

Tommy, founder of NBCB and an accidental content creator, is a father of two who spent nearly 15 years in the financial sector. In a short time, he built both a F&B brand and a strong personal brand, earning features across news, podcasts and media productions. With expertise in sales, relationship-building and marketing, Tommy is known for his brash, comedic style and practical business-focused content.

Grids Coffee Bar

Jay Ng

Grids Coffee Bar

Jay Ng is a driven entrepreneur who's passionate about building diverse businesses in different industries. His popular establishment, Grids Coffee Bar, located in the heart of Chinatown, is known for its exceptional coffee, delicious cocktails, and warm ambience. To help with juggling different commitments, Jay is constantly on the lookout for innovative ways to optimise his ventures, exploring the latest gadgets and digital methods to take his businesses to the next level.

Kaizen Architecture

Melvin Keng

Kaizen Architecture

Melvin, a registered architect in Singapore and NUS graduate, is the principal architect of Kaizen Architecture. The practice has built a diverse portfolio spanning residential homes, commercial interiors and hospitality projects, earning accolades including the Singapore Institute of Architects Design Awards, Taiwan’s Golden Pin Design Award, and features in Dezeen and the INDE Awards. Melvin also serves as a Council Member of the Singapore Institute of Architects and is an adjunct lecturer at LASALLE College of the Arts.

Infiniti Sports

Gerann Ngiam

Infiniti Sports

Gerann, founder of Infiniti Sports and Infiniti Kids, is a results-driven professional who uses advanced technology and data to improve performance across sports, finance and daily life. With a fact-based approach, he turns data insights into smarter strategies, streamlined processes and faster progress. His work helps individuals and organisations make informed decisions, achieve goals efficiently and maximise their potential in a constantly evolving world.

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